After Gary V, now comes Martha Stewart

There must be something happening on this stretch of the Mediterranean. Following Gary Vaynerchuk’s video, I find a very different US titan, the rehabilitated Martha Stewart, meeting one of my longstanding favourites, Primitivo Quiles Raspay 2002 (DO Alicante) in her show, as one of the wines presented by Pasanella and Son in downtown New York.

Martha Stewart

Martha Stewart

As a proud and historic bodega from Alicante, Primitivo Quiles will not have favoured being described as “Valencian”, but Alicante is a province of the Comunitat Valenciana after all.

 

 

This winery makes classic Alicante Monastrell (and Moscatel) wines, but it is good to see it in a mainstream American environment. It is lovingly described by the US wine store K&L Wine Merchants as a “wine nerd” wine that is “the kind of wine that blows K&L employees’ minds”, but it also has mainstream appeal. I wouldn’t describe it as “light” by any means, as they do on the Martha Stewart website. Try it and see what you think.

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